From the moment you step past the threshold, you are done for. Perfectly framed photography of incredible places and seemingly superhuman people dot the brick walls. The music, the gear, the decorations, and the store design create a hypnotizing ambiance. It's like you just wandered into your own area’s version of Everest Base Camp, plus a rock wall and coffee shop. People are talking about the thru-hikes they are planning, some guy is debating over which item to take ice climbing, a group is headed to an avalanche safety course, and then some perfectly rugged sales associate approaches to say, “Can I help you find something?”
In a tent you lose the air flow (even with the windows open), you lose the stars, you can’t stand up to do anything and you can’t easily see what’s around you. You often fall asleep in a cold box and wake up in a hot and stuffy box and, if you’re lucky, you didn’t roll over into that puddle that’s somehow accumulated in the corner even though your tent’s supposed to be waterproof.