Amazon keyword research could arguably be the most important aspect of achieving a top A9 search engine ranking. In order for your products to be discovered, you must focus on Amazon listing optimization. You must be clear on what search terms potential customers are using to look for FBA products similar to yours. With so many keyword phrases to choose from, it can be difficult to ascertain which terms will have the most impact.
If you have seen the Amazon product listings with the super-long text-heavy keyword-stuffed one-size-fits-all uber-optimized Product Title, you may wonder what human would actually read such a title and be convinced to purchase the product. This is a valid question. Humans don’t naturally like long sentences, but Amazon’s algorithm may find value in it. The sellers who use these long titles have done keyword research to identify the exact search terms that they want to target and incorporated variations in the Product Title, Description, Bullet Points, FAQ, and even images.

Customers aren’t actually searching for those products because those products don’t exist, which casts doubt on every other keyword result on that list. Even performing a traditional reverse ASIN lookup for one ASIN misses some of your most relevant keywords and can yield irrelevant results that aren’t important to include in your listing like “customer service.”
You can see in the picture above, that for each keyword suggestion, you get a relevancy score. This gives you an indication of how closely related the term is to your original seed keyword. In the next column, you have a score for how strong each keyword is, based on sales rank and search volume. The higher the score, the stronger the keyword, but remember that while a keyword with a score of 95 may be strong, it’s likely to be very competitive.
Using the right keywords in your Amazon listing is like “speaking the same language” as the Amazon shopper. By matching the keywords in your listing, your product can be organically seen and recognized by the searcher interested in your space. The right keywords connect the dots between the buyer’s keystrokes and your product. Also, the shopper gets a clear idea of your product.
This free and easy to use online platform isn’t like other Amazon keyword tools because its focus isn’t on speed. Instead, Scientific Seller is more concerned with the relevance and quality of the data it provides. For this reason, keyword searches may take all night while Free Amazon Keyword Tool searches further and further from the seed word. Scientific Seller only provides keyword options for Amazon, but its users must be patient since they can’t rely on its ability to deliver the data fast.

If you’re already live on Amazon, you can download a list of search queries that make sales. One of Automatic Targeting’s benefits is that Amazon will show your ad to any relevant search query. This is based on your product’s description. However, the targeting can be fairly broad. This means that you are possibly paying for clicks that isn’t targeted traffic. Regardless, you may come across some good keywords that you didn’t identify when initially creating your product listing.
These suggestions are broken down into two sections. The first, which it calls suggested keywords, shows long-tail phrases, including your seed keyword. In the example below, my seed keyword was “golf balls” and the suggestions included “golf balls yellow” and “golf balls nike”. If any of the keyword suggestions match your product, you can click “track it”, to add the term to the tracker and get more data on it.

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For efficient Amazon page optimization, the number of keywords doesn’t matter as much as their quality. That’s why we aim not only to simply provide the widest range of queries to choose from, but we also make sure that the options are actually relevant. That’s why we have created an algorithm that assesses the quality of the merchant words and its relevance to the searched for topic. This is how we determine the quality of the keywords and their relevance:

Google Keyword Planner is a free Google Adwords tool often paired with Google Keyword Trends that provides you a generated keyword overview based off Google’s search engines. It may not be the number one tool specifically to use for Amazon keyword ranking, but it widens your selection of long tail keywords and free keyword tools to help increase search volume.
I’m not sure I do understand. That’s not your true profit if you are only considering the initial investment over the course of a year of sales. But I guess you are using that as your measure of a good profit margin? I assume the initial investment will be the most expensive per unit since future products costs and PPC will come down do to larger purchasing volume discounts and improved organic listings.
The auto-complete database provides keyword advice produced by users that are real, which produces this program an ideal option for those who rely upon true info. Though developing a Keyword Tool Dominator accounts is absolutely totally completely free of charge, purchasing the Amazon KeywordTool package costs $49.99 and the program lacks the ability of a more high-level Amazon Keyword Tool computer program.
E-Commerce is becoming an increasingly central part of the world’s economy and having a strategy that will make you successful is more important than ever. Each of the Amazon keyword tools we presented in this article can help you gather the information you need to create a business strategy that will boost the sales of your products. Every keyword tool has its specific features, however, that enable users to check different parameters. Choosing an Amazon keyword tool that best suits your needs is perhaps the best way to find the right tool for boosting your Amazon sales.

Amazon’s search engine plays a key role in how users find products. That is why business owners who aim to be successful on this platform pay attention to their listings the same way those with websites pay attention to their rankings in search engines. The search engine optimization process starts with keywords. To help people find your page, it’s crucial to understand what it is that they are looking for. To solve this issue, most business owners can use our Amazon keyword tool.
I often used the first and second tool but google planner is a bit different now than the image shown above. Especially with the number of monthly searches, it doesn’t show the precise number now, but, still helpful source and still using it up to now. Ahref is my favorite. Keyword Scout is interesting would love to explore this now. Thank you for sharing this sources.
Helium 10 has the largest dataset of products and keywords making it my #1 favorite tool for Product & Keyword Research. Wait It gets better! They update and add new tools all the time! Have a problem? Suggest it and they will add it in or fix it if possible. I highly suggest you check out these awesome tools. Helium 10 has paid for itself over 10x. I have gotten over $16,000 back with Refund Genie.

Magnet is one of the most powerful keyword research tools in the marketplace, and many of the big Amazon sellers use it to find the optimal keywords for their product listings. You need not waste time going between different tools, hoping to get the best keywords available. Enter a seed keyword and in an instant, Magnet will pull in the best keywords.

This data will show you a competition score for each keyword and the number of products that rank for that keyword in Amazon’s browsable search results. DataHawk then calculates the median price, rating and number of reviews that these results have. Often though, you have to wait for Datahawk to generate the search volume data for each keyword, which can take a few days.

I often used the first and second tool but google planner is a bit different now than the image shown above. Especially with the number of monthly searches, it doesn’t show the precise number now, but, still helpful source and still using it up to now. Ahref is my favorite. Keyword Scout is interesting would love to explore this now. Thank you for sharing this sources.


Perhaps, you’re ready to go with Amazon, but are wondering what keyword tools to use for general PPC campaigns. Well, not only are there a good many to choose from, but Chelsea developed a list of these 27 keyword research tools that can be used for other general PPC campaigns such as through AdWords. Leave no stone unturned when listing your products.
Customers aren’t actually searching for those products because those products don’t exist, which casts doubt on every other keyword result on that list. Even performing a traditional reverse ASIN lookup for one ASIN misses some of your most relevant keywords and can yield irrelevant results that aren’t important to include in your listing like “customer service.”

After you’ve generated this list of keywords, you may want to use some of them as seed keywords, and run further searches. Scope make this easy for you, as by clicking on the cog icon, over on the right, it automatically runs a keyword search for that term. So, if I clicked that icon for the term “callaway golf balls” it would run a new search, with that as my seed keyword.
Visitors of this easy to use keyword search tool can effortlessly switch between Google, AppStore or Amazon tabs to quickly get the best keywords for their products. Amazon sellers who would like to have access to more advanced features will certainly benefit from the Keyword Tool Pro For Amazon option. The Autocomplete feature can help sellers to come up with as much as ten keyword suggestions in a single search, but features like monitoring the highest ranking keywords remain out of reach for users of this Amazon keyword tool.
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